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Monthly TeleTopic Learning
Special Monthly Telecalls on Key Topics. Each month Shannon offers free Q&A telecalls with Trailblazer Members on a variety of topics essential to your success, such as Grantwriting, Program Development, Finance & Funding, and Building Clientele.
2008 Monthly Topic Telecalls with Shannon Knapp
Upcoming & Past!
June 17th at 4pm Eastern--TBA
All About Pricing
In this hour-long telecall, Shannon answers many of the main questions around pricing in an EAP/EAL business, such as how to determine your price and how to split the rate among the horse professional, the therapist or other professional and the farm/barn/horses. She also addresses the issue of setting a sliding scale fee, and how to structure group fees. All in all, it's a wealth of information about an issue closely tied to the success of your program!
$12.00
Website Basics: 5 Things You Must Know
In this telecall, Shannon addresses the "5 Things You Must Know" for
a successful website. We're pretty much all agreed that everyone needs
a website, as it automatically conveys much of what stymies people
coming to learn about our field of EAP/EAL: credibility, credibility,
credibility! In the call Shannon will cover:
- Writing for the Web is Different! Learn the Key Distinctions
- How People Use the Internet (and how you get their attention)
- Who You Are Writing for Makes All the Difference!
- Your Services: A Confused Mind Always Says No
- Design & Layout: The Web is not a Brochure!
$12.00
Print Brochures: How to Look Your Best in Print
Shannon addresses the keys to looking good
in your print brochure. Shannon's seen many new EAP/EAL business brochures, and Horse Sense
has designed, developed and printed more than 5 brochures to date (and
we're currently designing more). We've learned a lot in that process and
want to share it with you!$12.00