The marketing professionals (like Brenda the writer for Horse Sense) told me that a website is not only important, it is essential marketing. As it turns out, I had about a half dozen clients that contacted me as a direct result of just simply having a website (several from out of state), and almost all of my clients and competition have checked out the site, and given good feedback. It has given me a level of professionalism in the marketplace, and a resume to show the entire world. Here are the essential pieces of a successful professional services website:

Home: This should be a really fast snapshot of what the company is with logo etc., it should not be wordy but provide easy navigation to the rest of the site

Services: What your company provides

About our Clients: Who your clients are, and how you work with them

Case Studies: What you have done for your clients

Bio/Staff: Who the people are behind the company, and their background

Contact: Don’t forget this one! Your phone and email should be on every page, with one page dedicated to it. I have used this many times when I forget someone’s contact info.

Lastly, don’t forget that this is marketing…you get out of it what you put into it. Good luck on developing your website!

Mike Sowinski, CFO Consultants

Visit Mike’s site at www.cfoconsultants.net