Creating Great Websites: A Case Study

We've all heard of the importance of having a website: it's the way people look for services these days, it offers instant credibility, and it's a great and inexpensive way to passively "market" your business. But, just having a website isn't enough. Having a good website is the goal!

I realized sometime last year that Horse Sense's then current website was not doing a good job, that navigation, knowing my medium and confusion were all a big issue. So, I began a course of study about 6 months ago, and totally revamped the Horse Sense website, instead creating three new sites, two of which are up and functioning now.

The HorseSenseTherapy.com site includes all our therapy programs, our school-based programs, and our CEU's for mental health professionals (essentially all our EAGALA model programs). The site is designed for ease and simplicity of navigation, with "key customers" in mind, and reflects the primary considerations that inform search engine optimization and other web-specific concerns.

Similarly, the HorseSenseLearning.com site is dedicated to all our other programming for professionals: for teams, for leaders, and for medical professionals. In it you'll find our Emotionally Intelligent Leader retreats, our Teambuilding workshops, and our events specifically for medical professionals. This site, too, is optimized for the web.

While work remains to be done on what will be the HorseSenseConsulting.com site (launching at the end of the month!), it'll contain all the Horse Sense, Business Sense materials and support, including the Trailblazer Program. Until then, all that information can still be accessed from the redesigned and simplified original site you are used to visiting, the HorseSenseOtc.com site. Take a look at it and see how we are redirecting visitors who still happen upon the "old" site. 

A Case Study: the New Horse Sense Websites
I'd love to show you what I learned as I developed the new sites. I invite you to join me in this month's FREE monthly telecall on our TOLL FREE phone line to ask questions about what, why and how, as I can assure you virtually nothing was done by accident on the new site!

Click here to register for this call, and be sure to be in front of your computer, if you can, during the call so you can follow along with me!

Register Here! 

Click here to register for the Free Monthly Telecall on August 27th at 4pm. Can't make the call, but still want the info? We'll send you the link so you can listen at your leisure, but can only do so if you register!